Core donor database connects applications and systems

Campaign management. Gift processing. List segmentation. Integration with multiple systems. ClearView CRM’s powerful core donor database makes true multichannel fundraising truly possible. This single, centralized database lets you manage all of your donor information and fundraising activities from one place, with no need to sync.

List Segmentation

Use ClearView CRM for sophisticated list segmentation to target select groups—of tens, thousands or millions—of your donors and prospects. You can target communications and appeals based on criteria like giving history, relationship with your organization, demographic factors and many others.

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Systems Integration

ClearView CRM seamlessly integrates with a range of other fundraising tools, including the Online Marketing Suite, your accounting system as well as NCOA and address standardization services. You’ll never have to sync systems, and your donor information is always accurate and up to date.

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List Validation

Make sure your donor list is as clean as it can be. ClearView CRM offers duplicate resolution, geocoding, name parsing, NCOA and other list maintenance tools to keep your donor records accurate and up to date.

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