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Direct mail remains one of the best ways to grow both giving and your organization’s donor database, as well as a key channel for nonprofits of all types. With fundraising software ClearView CRM’s powerful segmentation and other direct marketing tools, you can more easily renew current donors, identify new donors and volunteers, increase your visibility and publicize your programs and initiatives. . ClearView CRM's segmentation tool is the start of selective, highly targeted direct campaigns that can, among other positives, offer measurable ROI and build donor relationships
With ClearView CRM's direct marketing capabilities, your organization can add direct mail marketing to its multichannel fundraising efforts. The key to this ability is that ClearView CRM is built around a powerful core donor database that works and communicates with any number of applications, making true multichannel fundraising truly possible.