www.softrek.com

SofTrek Corporation, a leading provider of donor management software and fundraising solutions for nonprofit organizations, announces the release of a suite of online marketing tools. The online marketing suite provides nonprofit organizations with essential fundraising tools to enrich and build one to one relationships with their donors.

SofTrek jointly developed this integrated suite of online marketing and fundraising tools with its strategic business partner, The Seva Group. The Seva Group has a proven track record in IT consulting and software development and brings deep and broad expertise in developing enterprise-level web applications. The online marketing suite is the result of direct input from nonprofit client organizations and offers easy to use tools for events, online giving, donor portal, and personal fundraising that are integrated with a nonprofit’s donor database.

“The online marketing suite is an exciting addition to SofTrek’s comprehensive set of enterprise level fundraising and donor management product offerings for nonprofit organizations,” stated Bob Girardi, Vice President of Marketing and Sales for SofTrek. “Nonprofits can now build stronger relationships with their donors and extend their ability to raise funds with these easy to use online marketing and fundraising tools.”

SofTrek’s online marketing suite uses one centralized database that is integrated in real-time with a nonprofit’s donor management system. Real-time integration streamlines operations, increases efficiencies, improves accuracy of information, and eliminates the need to sync online and offline databases.  The fully integrated online marketing suite contains:  the next generation of online donation capability for one-time or recurring giving; a donor portal that provides many valuable giving tools and personalized content for your donors; and a sophisticated online event management solution that supports team based events and personal fundraising.

The online marketing suite is available through SofTrek starting April 11, 2010. To learn more about the online marketing suite or to request a personalized product demonstration, please visit www.softrek.com.