SofTrek Corporation, a leading provider of donor management software and fundraising solutions for nonprofit organizations, announced that it has formed a strategic partnership with WealthEngine, a leading provider of sophisticated prospect research and analytics for nonprofit organizations and institutions of higher education.
SofTrek and WealthEngine jointly developed an integrated donor management wealth screening solution to improve workflow and communications within the development functions of nonprofit organizations. Users are able to access updated screening information on donors and prospects from within SofTrek’s donor management solution in real-time, thereby allowing development staff to retrieve up-to-date asset profiles when they need them.
"This capability will provide nonprofit organizations with the most current prospect wealth screening data to enhance their development strategies and decision making," stated Bob Girardi, Vice President of Marketing and Sales for SofTrek.
"The integration of WealthEngine's robust screening capabilities into SofTrek's donor management system gives nonprofits seamless access to critical wealth information on their donors," said Dan Concannon, WealthEngine's executive vice president of sales, marketing and business development. "Additionally, WealthEngine's P2G (Propensity to Give) scores help nonprofits get directly to their best prospects."
This capability is available in the current version of SofTrek's donor management software, ClearView for PledgeMaker. SofTrek recently announced the release of ClearView technology, which was developed as the result of extensive market research and input from its nonprofit clients. ClearView provides the power, flexibility, and ease of use that nonprofit organizations need in order to get the most out of their donor management software system.
To learn more about ClearView for PledgeMaker and SofTrek's partnership with WealthEngine, visit www.softrek.com.



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