Second Quarter 2010
Welcome to the current issue of SofTrek's eInsights newsletter. eInsights contains information about SofTrek’s product offerings, partner announcements and news, fundraising articles, and links to useful resources for nonprofit professionals. To learn more about SofTrek and our products and services, please This e-mail address is being protected from spambots. You need JavaScript enabled to view it .PRODUCT NEWS
SofTrek Launches Online Marketing Suite
“The online marketing suite is an exciting addition to SofTrek’s comprehensive set of enterprise level fundraising and donor management product offerings for nonprofit organizations,” stated Bob Girardi, Vice President of Marketing and Sales for SofTrek. “Nonprofits can now build stronger relationships with their donors and extend their ability to raise funds with these easy to use online marketing and fundraising tools.”
SofTrek’s online marketing suite contains: the next generation of online donation capability for one-time or recurring giving; a donor portal that provides many valuable giving tools and personalized content for your donors; and a sophisticated online event management solution that supports team based events and personal fundraising. The online marketing suite extends the capabilities of a nonprofit’s donor management system by using one centralized database, which streamlines operations, increases efficiencies, improves accuracy of information, and eliminates the need to sync online and offline databases.
To learn more about the new online marketing suite or to request a personalized product demonstration, please contact SofTrek at 1-800-442-9211 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
The Future of Nonprofit Marketing is Now
It may come as no surprise that the internet has made traditional marketing strategies seemingly less productive and much more expensive. For-profit businesses and nonprofit organizations alike are now able to reach more people in a cost effective way using online marketing tools and strategies.
With more than 250,000,000 North American users, the internet is a viable vehicle for nonprofits to reach out to current and potential donors. Although online communication may not always substitute or replace more personal communication methods such as face-to-face meetings and direct mail campaigns, it offers another option at the donor’s convenience.
Online giving is a simple way to offer current and potential donors a convenient method for supporting your organization. There are many ways to accept donations online, and implementing the right tools to suits your needs could be the difference in determining the success of your online giving program.
Online event management is another rising trend in online fundraising for nonprofits. Event management is known for being a lot of work, but having the right tools can greatly reduce the work load for your staff, enhance ease of use for your donors, and make your events more efficient and successful.
The right online marketing tools will allow your organization to:
- enhance the depth of relationship you have with your donors by providing them with targeted and relevant information as well as valuable tools
- easily create and reuse event templates for supporting a variety of online event types including thons, tournaments and galas with one solution
- remove barriers for your donors to safely and securely give to your organization through your website
- expand the reach of your organization’s message and increase donations by enabling your donors to fundraise for you using simple and effective online tools
A comprehensive solution like SofTrek’s new online marketing suite offers complete and easy-to-use tools for online events, online giving, and personal fundraising that are seamlessly connected to a nonprofit's donor database. Learn more about SofTrek’s online marketing suite here.
Organizations are now looking into the future where personalization, real-time connection of website and database, and seamless donor relations are all available through online marketing and donor management solutions.
(Sources: ehow.com; internetworldstats.com; The Nonprofit Times; SofTrek.com)
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SofTrek Releases Online Marketing Tools for Nonprofits
SofTrek recently announced the launch of an online marketing suite, a set of marketing and fundraising tools for nonprofit organizations. The online marketing suite is the result of direct input from nonprofit client organizations and offers easy to use tools for events, online giving, donor portal, and personal fundraising. The online marketing suite uses one centralized database that seamlessly extends the capabilities of a nonprofit's donor management system. The online marketing suite contains: the next generation of online donation capability for one-time or recurring giving; a donor portal that provides many valuable giving tools and personalized content for donors; and a sophisticated online event management solution that supports team based events and personal fundraising. Click here to read the full press release.
To learn more about the online marketing suite or to schedule a product demonstration, please contact SofTrek at 800.442.9211 or
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
.
SofTrek and The Seva Group Develop Integrated Online Marketing Suite
SofTrek and longtime strategic business partner, The Seva Group, jointly developed an integrated suite of online marketing and fundraising tools.The Seva Group has a proven track record in IT consulting and software development and brings deep and broad expertise in developing enterprise-level web applications. The online marketing suite is the result of direct input from nonprofit client organizations and offers easy to use tools for events, online giving, donor portal, and personal fundraising that are integrated with a nonprofit’s donor database.
The Seva Group leverages the power of the Internet and other progressive technologies when integrating fundraising management software and building highly functional, highly configurable web-based fundraising interfaces. With a unique combination of business process and technology consulting experience, Seva's robust solutions drive positive business results for their clients.
WealthEngine Expands Data Sources
SofTrek partner, WealthEngine recently announced it has significantly expanded its database with the addition of more than 63 million state business registrations. This represents the largest available collection of information on public and private companies as well as the individuals who own and operate them.
The state business registrations database covers all 50 states and is updated daily. Filings come directly from Government filing offices via automated feeds and include any status changes and amendments to the business registration to ensure data timeliness and accuracy.
Through WealthEngine's FindWealth Online tool, as well as through its unique Loop Analysis screening solution, the business and home addresses of a prospect can be linked together, ensuring a strong quality of match. Also accessible is the shareholder equity information of these public and private business owners and officers, providing unique insight into their complete financial profile. Read the complete news release.
Fundraising Day in Toronto
If you’re going to Fundraising Day in Toronto on May 27th, be sure to look for the SofTrek booth - #312. Stop by and say hi to Jody Kibler who will be available to discuss your organization's fundraising goals and donor management needs. On behalf of the SofTrek team, we hope to see you there.
Fundraising Day in New York
Visit SofTrek at booth #201 at Fundraising Day in New York on June 11th. Chris Runckel will be demonstrating SofTrek's online marketing suite. You’ll also have the chance to win a really cool prize just for stopping by and checking out our new product. See you in New York!
Commongood Careers (www.cgcareers.org)
Founded by nonprofit professionals, this organization offers personalized services to jobseekers and organizations throughout the hiring process. The website also provides access to a variety of articles, tools, and other knowledge about careers in the social sector.
Nonprofit FAQ (www.idealist.org/if/i/en/npofaq)
This site is an online resource of information and advice about nonprofits, taken from discussions on email lists and other sources. Part of the idealist.org website, this frequently asked questions file has five main categories: organization, management, regulation, resources, and development, as well as several sections with a more specific focus.
U.S. Securities and Exchange Commission (www.sec.gov)
This government site provides links to research and information related to filings and forms, regulatory actions, litigation, news and public statements, and investor relations. Search for company filings and request public documents from the website.
Alliance for Nonprofit Management (www.allianceonline.org)
The membership-based group includes management support organizations, individual professionals, and a range of national/regional, umbrella, research and academic, publishing, and philanthropic organizations that provide training and consulting to nonprofits. The website has a resource center that includes links, books, videos, and other resources relating to nonprofit management and governance; and a database of alliance member providers, searchable by name, state, types of assistance offered and/or by services offered.
