Data Enhancement and Improvement
The most successful nonprofits are those that have the most accurate donor information. Our data enhancement and improvement services are designed to increase the quality and value of your donor information by validating, correcting, and enhancing your available data. We help you: validate email addresses and phone numbers; format mailing addresses; eliminate duplicate records; incorporate census data and wealth rating information; and add missing or incomplete information to your database for better targeting and greater responses.
Email Validation
Email validation improves the reliability of your contact information, saving time and money by correcting common typographical errors and standardizing email addresses and phone numbers in your database. Our team can work with you to determine the best strategy for validating your phone and email data on a one-time or on-going basis.
Geocoding
Enhancing your data with geocoding information gives you access to mapping, logistics, navigation, and demographic plotting needs. Standard geocoding data enrichment appends latitude and longitude coordinates, census tract and block numbers and county name and FIPS codes to ZIP+4 to your constituent address information. Our team can help you evaluate your system and decide which data will benefit you most, and provide that data to you in one-time imports or on a continuing basis as new addresses are entered into your database.
Name Parsing
Enriching your data with name parsing can help you create personalized salutations, correct errors in data entry, and identify the gender makeup of your constituency, allowing you to do targeted marketing and providing the sort of personalized experience that increases donor response rates. Our team can help you determine your data parsing needs and work with you to develop a strategy, via a one-time run through your database or on a continuing basis as new names are entered into your system.
NCOA (National Change of Address)
Millions of individuals, families, and businesses change addresses every year, so it is important that you are able to keep track of where your donors are. We help you maintain the most current address information on your donors and prospects based on the United States Postal Service (USPS) NCOA database. Updating your records ensures mail deliverability, reduces production and postage costs, and allows you to reach as many donors and prospects as possible. In addition, NCOA processing is mandatory in order to qualify for certain postal discounts.
Phone Validation
Phone validation improves the reliability of your contact information, saving time and money by correcting common typographical errors and standardizing email addresses and phone numbers in your database. Our team can work with you to determine the best strategy for validating your phone and email data on a one-time or on-going basis.
Wealth Screening
Wealth screening is extremely valuable to nonprofits because it provides insight into the giving potential of donors and prospects. Our wealth screening services grant you access to detailed wealth identification information that can help you qualify and cultivate your best donors and prospects. We work your preferred wealth screening vendor to screen a subset of donors, prospects, or your entire database and map the results directly into an individual record so you have information where it's most useful to you. Identify potential wealth in your database, cultivate your relationship with a donor or prospect, and ensure that you ask for the right amount, in the right form, at the right time.
Contact us to learn more about the data services that would benefit your nonprofit's ability to effectively manage your donors and successfully support your mission.
