Enriching your data with name parsing can help you create personalized salutations, correct errors in data entry, and identify the gender makeup of your constituency, allowing you to better target marketing efforts and provide the sort of personalized experience that increases donor response rates. Our team will help you determine the best solution for your data parsing needs and work with you to develop a strategy, via a one-time run through of your database or on a continuing basis as new names are entered into your system.
Benefits
- Increase Response Rates – Get the most out of your targeted campaigns by creating personalized emails or even gender-specific campaigns.
- Avoid Embarrassing Slip-ups – Correct misspelled names, catch vulgar words, and set proper capitalization for business names to keep your organization looking organized and professional.
Experience – Through our partnership with leading providers of data quality solutions, our name parsing solutions recognize more than 140,000 first names so you can be sure that your donor data is always as accurate as possible.
Focus – With name parsing, your data is organized consistently throughout your donor database which allows you to customize mailings based on your organization’s preferences.
Teaming – Our team works with you to evaluate your organization’s needs and ensure that you get the most out of your data.
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
to learn more about the data enhancement services that would benefit your nonprofit's ability to effectively manage your donors and successfully support your mission.
